About Emma
Emma Clarke is a leading female voiceover and comedy/drama writer. She voices all kinds of things from advertisements to radio identity packages – but is best known as the ‘voice of the London Underground’.
Previous postings
- Cutting edge discussion: how to say road names in a commercial
- Facing the nation on the telly – the key issues
- Unaccustomed as I am...
- Mind the Gap: The inside story of a very British fiasco
- Awkward Advertising: BT’s Adam and Jane ads
- Translate these phrases into actual English and you’ll win a prize!*
- Excuse me, would you like to rent my mouth?
- Awkward Advertising: John Prescott the boxer
- Awkward Advertising: JLS Wii Party
- Awkward Advertising: Nice ‘n’ Easy’s Dance class ad
- Awkward Advertising: The Boots ‘Not giving gifts this year’ ad
- Awkward Advertising: Halifax’s “ISA ISA Baby” TV ad
- Awkward Advertising: that bloody Match Affinity commercial
Archives
All change please!
Thursday
Dec 6 2007
I’ve found my next station in life – as the voice of CoPilot® Live™ satellite navigation.
CoPilot Live
CoPilot Live provides fully featured voice-guided sat nav for mobile phones such as the Nokia N95 and the HTC Touch. So I’ve voiced for tube trains, now I’m in cars – what’ll be next? Space rockets? Dinghies?? One day the world of transport announcing will be mine – all MINE…MMMWWAAAHHHAHHAAAAA…
No but seriously...
I’m delighted to report that my voice is available for download by owners of the new CoPilot Live 7 navigation system, helping them find their way to places with confidence.
Michael Kornhauser, Managing Director of CoPilot developer ALK Technologies explains: “When we heard about Emma’s availability we immediately got in touch. Our research indicates that the most important criteria for a sat nav voice is clarity of pronunciation, and as every London commuter will know ‘The Voice of the Tube’ is exactly that.”
Michael went on to say: “Emma has a great voice and a fantastic sense of humour. She has turned this situation around just by being herself. We’re sure we’ll be the first of many new clients in the coming months.” Reader, he’s a lovely man.
Click here to listen to some of my new sat nav instructions...along with some funnies – all fully approved and controversy-free...
I’ve also added a new range of CoPilot Live SatNav spoofs to my Web site – enjoy!
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