About Emma
Emma Clarke is a leading female voiceover and comedy/drama writer. She voices all kinds of things from advertisements to radio identity packages – but is best known as the ‘voice of the London Underground’.
Archives
November
Up close and personal
Friday Nov 30 2007
Emma gives us a peek-round-the-door look into the impact this week’s media coverage has had on her everyday life.
Should I do a show at next year’s Edinburgh Festival Fringe?
Thursday Nov 29 2007
Emma’s weighing up her options...
Emma on the George Lamb Show on BBC 6 Music, 30th November
Thursday Nov 29 2007
Listeners of the George Lamb Show have voted her Don of the Day. Emma’s proud, pleased yet coy, all at the same time. Tune in and hear the interview!
Thanks for the support
Wednesday Nov 28 2007
Now that the Web site is back up, I’m being inundated with e-mails – almost all of support. I’d like to share some of those with you.
Expect the unexpected
Wednesday Nov 28 2007
Everyone wants their Web site to be successful, but sometimes you can have too much of a good thing. When your Web site hits jump from a few hundred to well over 330,000 in just a day, you better hang on to your hat.
What yesterday was like for me
Tuesday Nov 27 2007
Emma explains what it was like living through a pan-global media storm
Stylised v Natural – the battle of the voiceover style rages on!
Sunday Nov 25 2007
Emma discusses the evolving style of commercial voicing. Are media-savvy consumers demanding a more subtle approach?
How to make reading credit examples fun!
Thursday Nov 22 2007
Credit examples, like lozenges, are a staple part of a voiceover’s daily diet. Emma explains how reading credit examples can be fun!
“When it comes to...”
Wednesday Nov 21 2007
How many times have you heard these immortal words in a commercial? And what does it MEAN?
The truth about working alone
Monday Nov 19 2007
Emma explains the pitfalls of being a lone worker – and how sharing her space has changed her life
How to cast the best voiceover for your radio ad
Friday Nov 16 2007
Emma wrote this article for utalkmarketing.com. In it, she gives some basic pointers to help ensure your ad doesn’t sound rubbish because you hired the wrong voice.
My sedentary lifestyle
Thursday Nov 15 2007
The life of a voiceover involves lots of sitting down. Emma fears it’s turning her into a lardbucket.
“Could you do it in the style of the M & S food commercials?”
Wednesday Nov 14 2007
An overview of the M & S food campaign’s appeal and why a ‘borrowed’ style might not be such a good creative choice for a roofing company’s radio ad.
More Poetry Please
Wednesday Nov 14 2007
An homage to poetry in commercials, written by a blog reader.
The two women talking sketch
Friday Nov 9 2007
Emma investigates the all-too-common phenomenon of the ‘two women talking sketch’ found in radio commercials.
Voxpops – why sounding normal is so very hard...
Tuesday Nov 6 2007
Voiceovers are often asked to sound like real people. But how real does the client really want it? Emma examines the subtle art of acting like a normal human being.
Poetry in commercials – why poetry should be handled with care...
Monday Nov 5 2007
Emma discusses the use of poetry in radio ads – where it turns up, why (arguably) it shouldn’t, and why the rhyming couplet is the copywriter’s favourite friend.
Secretly, I want to be a local radio newsreader...
Monday Nov 5 2007
Emma explains why she so admires the unique vocal style of local radio newsreaders in a homage to their special talents. Have a listen to her podast ‘audition’ – do you think she has a future as a radio newsreader??