About Emma
Emma Clarke is a leading female voiceover and comedy/drama writer. She voices all kinds of things from advertisements to radio identity packages – but is best known as the ‘voice of the London Underground’.
Previous postings
- “It’s All Go!” – episode 4 is now live!
- On Work
- It truly is...all...go...
- “It’s All Go!” – episode 2 is live!
- The zen of running
- It’s All Go!
- You know you’re in Cheshire when...
- Search Engine Optimization ‘experts’? Don’t make me laugh...
- My voice plays a bit-part in 2 Sony nominations
- You can’t make an omelette without breaking...
- “The voiceover must sound like a normal person”
- Money for old rope?
- MyTwitFaceSpaceBook
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One of the most bizarre ads I’ve ever voiced
Tuesday
Oct 30 2007
Today I had to voice one of the most bizarre ads I’ve ever done, ever. It was about children not getting enough exercise and pivoted on the idea that an inactive child is a child who’s destined to be forever shackled to a sedentary life. (There were sound effects of actual shackles...) The agency wanted me to sound regretful and morose and to engender a feeling of shame in parents everywhere. One of my lines was: “This is the sound of a child doing inactivity.”
Leaving the grammar aside for a moment, surely inactivity by its very nature, is silent??And silence, surely, doesn’t involve big noisy shackles?? And if you’re ‘doing’ inactivity you’re doing something, so that’s not being inactive, is it??
Is it me? Am I taking this too seriously??
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