About Emma
Emma Clarke is a leading female voiceover and comedy/drama writer. She voices all kinds of things from advertisements to radio identity packages – but is best known as the ‘voice of the London Underground’.
Previous postings
- Cutting edge discussion: how to say road names in a commercial
- Facing the nation on the telly – the key issues
- Unaccustomed as I am...
- Mind the Gap: The inside story of a very British fiasco
- Awkward Advertising: BT’s Adam and Jane ads
- Translate these phrases into actual English and you’ll win a prize!*
- Excuse me, would you like to rent my mouth?
- Awkward Advertising: John Prescott the boxer
- Awkward Advertising: JLS Wii Party
- Awkward Advertising: Nice ‘n’ Easy’s Dance class ad
- Awkward Advertising: The Boots ‘Not giving gifts this year’ ad
- Awkward Advertising: Halifax’s “ISA ISA Baby” TV ad
- Awkward Advertising: that bloody Match Affinity commercial
Archives
One of the most bizarre ads I’ve ever voiced
Tuesday
Oct 30 2007
Today I had to voice one of the most bizarre ads I’ve ever done, ever. It was about children not getting enough exercise and pivoted on the idea that an inactive child is a child who’s destined to be forever shackled to a sedentary life. (There were sound effects of actual shackles...) The agency wanted me to sound regretful and morose and to engender a feeling of shame in parents everywhere. One of my lines was: “This is the sound of a child doing inactivity.”
Leaving the grammar aside for a moment, surely inactivity by its very nature, is silent??And silence, surely, doesn’t involve big noisy shackles?? And if you’re ‘doing’ inactivity you’re doing something, so that’s not being inactive, is it??
Is it me? Am I taking this too seriously??
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