About Emma
Emma Clarke is a leading female voiceover and comedy/drama writer. She voices all kinds of things from advertisements to radio identity packages – but is best known as the ‘voice of the London Underground’.
Previous postings
- Cutting edge discussion: how to say road names in a commercial
- Facing the nation on the telly – the key issues
- Unaccustomed as I am...
- Mind the Gap: The inside story of a very British fiasco
- Awkward Advertising: BT’s Adam and Jane ads
- Translate these phrases into actual English and you’ll win a prize!*
- Excuse me, would you like to rent my mouth?
- Awkward Advertising: John Prescott the boxer
- Awkward Advertising: JLS Wii Party
- Awkward Advertising: Nice ‘n’ Easy’s Dance class ad
- Awkward Advertising: The Boots ‘Not giving gifts this year’ ad
- Awkward Advertising: Halifax’s “ISA ISA Baby” TV ad
- Awkward Advertising: that bloody Match Affinity commercial
Archives
Emma’s very first blog
Sunday
Sep 2 2007
Well, this is it, the very first entry into my very first blog! How exciting. Now…to find the right tone, the right ‘voice’ that conveys who I am and what I do, yet also manages to find the subtle balance between smugness, that awful self-deprecation thing that people do and the appropriate level of professionalism to convince would-be customers that I’m reassuringly credible… Hmmm…Stuff that. I’ll just tell you about my life and how it is. This is a ‘no frills’ blog.
Today I woke up knackered, as if I hadn’t slept. It was cold and the main quality of the weather was that miserable greyness so familiar to Brits; the half-light that feels as though we’re living inside a Tupperware container in the back of a manky student fridge. My daughter woke me up telling me that her eczema ‘is big today.’ Niiice. Then it was the frantic breakfast time panic, the school run (where I do my best to avoid eye-contact with the mothers who give me The Fear) and then eventually back home to start the day’s work.
I work from home, you see. Mainly in a voice booth that used to be a downstairs bog, although I should point out that the bog itself has long gone and the booth is now a proper booth with no extra ‘facilities’… Working a challenge at the moment cos I’m having my kitchen ‘done.’ This means there’s a fair bit of joinery-based noise which is GREAT! It also means I’m covered in a slight dusting of sawdust. Thankfully though, no-one gets to actually see me in my job. Which, for the customers at least, is probably a bonus
Off now to record a set of ads for a Ford dealership in the Midlands. It’s all glamour here!
2 comments · add a comment · this blog is moderated
Emma Clarke takes no responsibility for any comments below, as these do not necessarily represent her views.
PesTiese
06 May 2009 at
11:56
nice! i'm gonna make my own blog
neandomb
12 December 2009 at
08:48
yes. attractive post ))