About Emma
Emma Clarke is a leading female voiceover and comedy/drama writer. She voices all kinds of things from advertisements to radio identity packages – but is best known as the ‘voice of the London Underground’.
Previous postings
- Cutting edge discussion: how to say road names in a commercial
- Facing the nation on the telly – the key issues
- Unaccustomed as I am...
- Mind the Gap: The inside story of a very British fiasco
- Awkward Advertising: BT’s Adam and Jane ads
- Translate these phrases into actual English and you’ll win a prize!*
- Excuse me, would you like to rent my mouth?
- Awkward Advertising: John Prescott the boxer
- Awkward Advertising: JLS Wii Party
- Awkward Advertising: Nice ‘n’ Easy’s Dance class ad
- Awkward Advertising: The Boots ‘Not giving gifts this year’ ad
- Awkward Advertising: Halifax’s “ISA ISA Baby” TV ad
- Awkward Advertising: that bloody Match Affinity commercial
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You can’t make an omelette without breaking...
Thursday
Apr 9 2009
It’s Easter and in radio land that means only one thing: egg-based clichés.
I was doing a session with one of my favourite producers yesterday and he asked me how many Easter clichés I’d recorded this week.
“Have you done ‘Easter Eggs-travaganza’ one?” he asked.
“Hell, yeah,” I said.
“How about ‘our deals are eggs-ellent’?”
“Yep.”
“’At these prices you’ll think we’re yolking?’”
“Yes. I’ve done ‘we’re chock full of our cracking deals,’ ‘hop on down,’ ‘don’t shell out a fortune…’”
“Ah,” he said. “I bet you’ve not done ‘we’re rabbiting about some amazing bargains.’”
“Yes I have,” I said. “I did it yesterday. Twice.”
“You’ve not done ‘don’t chicken out’ have you?”
“I’m afraid so,” I said.
“Damn. I was sure I had you there.” He sounded really quite depressed.
“I did do a new one today though,” I said.
“I don’t believe you,” he said. “There are no new ones.”
“Well, put it this way, I’ve never had to say it before.”
“Go on then, you tease,” he said. “What was it?”
“It was ‘megga deals’,” I said. “Geddit?”
“Oh, I see,” he said balefully. “M-egg-a.”
“Exactly,” I said. “What’s left if we don’t do Easter clichés?”
“Shit scripts,” he said, desolately. “Just lots of shit scripts.”
Reader, I must point out that the views expressed by colleagues are not necessarily shared by me but I certainly empathise…
Have a very Happy Easter.
1 comment · add a comment · this blog is moderated
Emma Clarke takes no responsibility for any comments below, as these do not necessarily represent her views.
Alun
11 April 2009 at
09:50
In my English lessons I sometimes illustrate what I am teaching by the use of egg samples.