About Emma
Emma Clarke is a leading female voiceover and comedy/drama writer. She voices all kinds of things from advertisements to radio identity packages – but is best known as the ‘voice of the London Underground’.
Archives
2010
Awkward Advertising: JLS Wii Party
Thursday Dec 9 2010
Is it me or is there something unusual about the latest Wii Party commercial? Just what is being implied about habitual gamers? One thing’s for sure – JLS are a bunch of guys who certainly know how to enjoy themselves.
Awkward Advertising: Nice ‘n’ Easy’s Dance class ad
Thursday Dec 2 2010
For some, Nice ‘n’ Easy’s story of tension, rivalry and jealousy all set in a dance studio might be an enigmatic ‘Mona Lisa’ moment. But I’m buggered if I know what it means. Who are these women? And what the hell does hair dye have to do with it?
Awkward Advertising: The Boots ‘Not giving gifts this year’ ad
Wednesday Nov 24 2010
As part of their Christmas ‘Ideas and Inspiration’ campaign, Boots are offering their customers a 3-for-2 deal on peer pressure, social embarrassment and shame. And you get loyalty points too! Bonus!
Awkward Advertising: Halifax’s “ISA ISA Baby” TV ad
Wednesday Nov 17 2010
Banks have had a hard time lately, PR wise. How to distance themselves from hard-to-sell labels like ‘greedy’, ‘incompetent’ and ‘feckless’? I know! Let’s pretend they have their own radio station!
Awkward Advertising: that bloody Match Affinity commercial
Wednesday Nov 10 2010
Internet dating is no longer perceived as being the preserve of the desperate. It’s for fun, happening, sexy people who meet in cool places. Like shoe shops. Emma deconstructs the ‘Shoe Shop’ Match Affinity ad.
Incontinence pads – how do you make them telly-friendly?
Tuesday Nov 2 2010
This is a piece Emma wrote for Bitchbuzz, the fab lifestyle website for women as part of the ‘Awkward Advertising’ feature.
Horribly preoccupied
Tuesday Oct 5 2010
Emma tells us what the hell she’s been playing at.
Hello dolly!
Monday Jan 11 2010
Chillingly, a ‘sexbot’ has appeared on the market. Roxxxy is a life-size rubber doll, created for the male p-leisure market. And she speaks…
Blessed are the geeks...
Monday Jan 4 2010
Emma expresses her hopes and fears for radio professionals in 2010.