About Emma
Emma Clarke is a leading female voiceover and comedy/drama writer. She voices all kinds of things from advertisements to radio identity packages – but is best known as the ‘voice of the London Underground’.
Archives
2011
Voiceover ethics – a shortcut to hypocrisy?
Sunday Jul 24 2011
Is it ever right to refuse to work for a company you don’t fully approve of? Read more here.
The creative challenge of Spotify
Friday Jul 1 2011
For voiceovers and copywriters the medium of Spotify offers an interesting creative challenge. Emma explores the world of the online audio ad.
Emma gets appy...by becoming a man
Friday Jun 17 2011
Emma’s working on a new iPhone app and in the process has had to become a man...read on for more.
“Could you stop doing that funny pause, please?”
Tuesday Jun 14 2011
Why was Emma doing a “funny pause” in a script...and why was it essential to her very survival??
Cutting edge discussion: how to say road names in a commercial
Wednesday Jun 8 2011
What’s the protocol on the pronunciation of road numbers? Or is it all swings and roundabouts?
Facing the nation on the telly – the key issues
Tuesday May 31 2011
Tonight, Emma’s on The One Show. How will she cope with being seen in public??
Unaccustomed as I am...
Thursday May 26 2011
Emma’s won an unusual award. Intrigued? Read on...
Mind the Gap: The inside story of a very British fiasco
Thursday Jan 20 2011
When Sabotage Times asked Emma to write about her experiences of 2007’s Mind The Gap madness, she obliged. Read her article here! NOW!
Awkward Advertising: BT’s Adam and Jane ads
Wednesday Jan 19 2011
No Awkward Advertising exposé would be complete without talking about the BT ads. You know the ones: the Adam and Jane ones. The ones that make you want to punch Adam and Jane repeatedly in the mouth until they’re unable to ever to use a telephone again.
Translate these phrases into actual English and you’ll win a prize!*
Wednesday Jan 19 2011
Ever had a crazy begging email from a complete stranger? So’s Emma’s friend’s friend. Read it and wee. Lolarious. *Just to be clear, when we say ‘prize’ we mean ‘nothing.’
Excuse me, would you like to rent my mouth?
Tuesday Jan 18 2011
Life as a voiceover isn’t all about on hold scripts and urging shoppers to buy discounted meat. Occasionally the odd gem pops up, anyone for erotic funwear? Read this article I’ve written for Sabotage Times.
Awkward Advertising: John Prescott the boxer
Thursday Jan 13 2011
How do you sell cheap financial products to a recession-weary populace? Use one of the politicians who colluded with the economic policy that broke the banks – simples! And put him in a tracksuit too! Emma deconstructs the latest www.moneysupermarket.com tv ad.