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    <title>Emma Clarke's Voiceover Blog</title>
    <link>http://www.emmaclarke.com/blogs</link>
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    <copyright>(c) 2007, Emma Clarke</copyright>
    <pubDate>Thu, 02 Feb 2012 12:26:23 GMT</pubDate>
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      <title>How to write a LinkedIn recommendation</title>
      <description>Don't know what to put? Stuck for ideas? Use Emma's handy guide to writing LinkedIn recommendations and you won't go wrong.</description>
      <link>http://www.emmaclarke.com/blogs/2012/january/how-to-write-a-linkedin-recommendation</link>
      <author>Emma Clarke</author>
      <pubDate>Thu, 26 Jan 2012 14:36:19 GMT</pubDate>
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    <item>
      <title>Emma's choice of chair is getting her back up</title>
      <description>Emma spends most of her life sitting in her office chair. Is there a chair that can help improve her life/work/arse??</description>
      <link>http://www.emmaclarke.com/blogs/2012/january/emma's-choice-of-chair-is-getting-her-back-up</link>
      <author>Emma Clarke</author>
      <pubDate>Mon, 23 Jan 2012 12:49:04 GMT</pubDate>
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    <item>
      <title>Voiceover ethics - a short cut to hypocrisy?</title>
      <description>Is it ever right to refuse to work for a company you don't fully approve of? Read more here.</description>
      <link>http://www.emmaclarke.com/blogs/2011/july/voiceover-ethics---a-short-cut-to-hypocrisy</link>
      <author>Emma Clarke</author>
      <pubDate>Sun, 24 Jul 2011 12:02:45 GMT</pubDate>
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      <title>The creative challenge of Spotify</title>
      <description>For voiceovers and copywriters the medium of Spotify offers an interesting creative challenge. Emma explores the world of the online audio ad.</description>
      <link>http://www.emmaclarke.com/blogs/2011/july/the-creative-challenge-of-spotify</link>
      <author>Emma Clarke</author>
      <pubDate>Fri, 01 Jul 2011 09:40:58 GMT</pubDate>
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    <item>
      <title>Emma gets appy...by becoming a man</title>
      <description>Emma's working on a new iPhone app and in the process has had to become a man...read on for more.</description>
      <link>http://www.emmaclarke.com/blogs/2011/june/emma-gets-appyby-becoming-a-man</link>
      <author>Emma Clarke</author>
      <pubDate>Fri, 17 Jun 2011 12:20:37 GMT</pubDate>
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    <item>
      <title>"Could you stop doing that funny pause, please?" (4)</title>
      <description>Why was Emma doing a "funny pause" in a script...and why was it essential to her very survival??</description>
      <link>http://www.emmaclarke.com/blogs/2011/june/could-you-stop-doing-that-funny-pause-please-(4)</link>
      <author>Emma Clarke</author>
      <pubDate>Tue, 14 Jun 2011 18:47:16 GMT</pubDate>
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      <title>Cutting-edge discussion: how to say road numbers in a commercial</title>
      <description>What's the protocol on the pronunciation of road numbers? Or is it all swings and roundabouts?</description>
      <link>http://www.emmaclarke.com/blogs/2011/june/cutting-edge-discussion-how-to-say-road-numbers-in-a-commercial</link>
      <author>Emma Clarke</author>
      <pubDate>Wed, 08 Jun 2011 09:45:01 GMT</pubDate>
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    <item>
      <title>Facing the nation on the telly</title>
      <description>Tonight, Emma's on The One Show. How will she cope with being seen in public??</description>
      <link>http://www.emmaclarke.com/blogs/2011/may/facing-the-nation-on-the-telly</link>
      <author>Emma Clarke</author>
      <pubDate>Tue, 31 May 2011 11:30:52 GMT</pubDate>
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    <item>
      <title>Unaccustomed as I am...</title>
      <description>Emma's won an unusual award. Intrigued? Read on...</description>
      <link>http://www.emmaclarke.com/blogs/2011/may/unaccustomed-as-i-am</link>
      <author>Emma Clarke</author>
      <pubDate>Thu, 26 May 2011 13:23:01 GMT</pubDate>
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    <item>
      <title>Mind the Gap: The Inside Story of a Very British Fiasco</title>
      <description>When Sabotage Times asked Emma to write about her experiences of 2007's Mind The Gap madness, she obliged. Read her article here! NOW!</description>
      <link>http://www.emmaclarke.com/blogs/2011/january/mind-the-gap-the-inside-story-of-a-very-british-fiasco</link>
      <author>Emma Clarke</author>
      <pubDate>Thu, 20 Jan 2011 16:38:37 GMT</pubDate>
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      <title>Awkward Advertising: BT's Adam and Jane ads</title>
      <description>No Awkward Advertising exposé would be complete without talking about the BT ads. You know the ones: the Adam and Jane ones. The ones that make you want to punch Adam and Jane repeatedly in the mouth until they’re unable to ever to use a telephone again.</description>
      <link>http://www.emmaclarke.com/blogs/2011/january/awkward-advertising-bt's-adam-and-jane-ads</link>
      <author>Emma Clarke</author>
      <pubDate>Thu, 20 Jan 2011 16:25:51 GMT</pubDate>
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    <item>
      <title>Translate these phrases into actual English and you'll win a prize!</title>
      <description>Ever had a crazy begging email from a complete stranger? So's Emma's friend's friend. Read it and wee. Lolarious.

*Just to be clear, when we say 'prize' we mean 'nothing.' </description>
      <link>http://www.emmaclarke.com/blogs/2011/january/translate-these-phrases-into-actual-english-and-you'll-win-a-prize!</link>
      <author>Emma Clarke</author>
      <pubDate>Wed, 19 Jan 2011 11:09:01 GMT</pubDate>
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    <item>
      <title>Excuse me, would you like to rent my mouth?</title>
      <description>Life as a voiceover isn't all about on hold scripts and urging shoppers to buy discounted meat. Occasionally the odd gem pops up, anyone for erotic funwear? Read this article I've written for Sabotage Times.</description>
      <link>http://www.emmaclarke.com/blogs/2011/january/excuse-me-would-you-like-to-rent-my-mouth</link>
      <author>Emma Clarke</author>
      <pubDate>Tue, 18 Jan 2011 07:38:19 GMT</pubDate>
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    <item>
      <title>Awkward Advertising: John Prescott the boxer</title>
      <description>How do you sell cheap financial products to a recession-weary populace? Use one of the politicians who colluded with the economic policy that broke the banks – simples! And put him in a tracksuit too!

Emma deconstructs the latest www.moneysupermarket.com tv ad.</description>
      <link>http://www.emmaclarke.com/blogs/2011/january/awkward-advertising-john-prescott-the-boxer</link>
      <author>Emma Clarke</author>
      <pubDate>Thu, 13 Jan 2011 09:47:53 GMT</pubDate>
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    <item>
      <title>Awkward Advertising: JLS Wii Party</title>
      <description>Is it me or is there something unusual about the latest Wii Party commercial? Just what is being implied about habitual gamers? One thing’s for sure – JLS are a bunch of guys who certainly know how to enjoy themselves. </description>
      <link>http://www.emmaclarke.com/blogs/2010/december/awkward-advertising-jls-wii-party</link>
      <author>Emma Clarke</author>
      <pubDate>Thu, 09 Dec 2010 12:15:56 GMT</pubDate>
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    <item>
      <title>Awkward Advertising: Nice 'n' Easy's Dance class ad</title>
      <description>For some, Nice ‘n’ Easy’s story of tension, rivalry and jealousy all set in a dance studio might be an enigmatic ‘Mona Lisa’ moment. But I’m buggered if I know what it means. Who are these women? And what the hell does hair dye have to do with it?</description>
      <link>http://www.emmaclarke.com/blogs/2010/december/awkward-advertising-nice-'n'-easy's-dance-class-ad</link>
      <author>Emma Clarke</author>
      <pubDate>Thu, 02 Dec 2010 07:57:55 GMT</pubDate>
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      <title>Awkward Advertising: The Boots 'Not doing gifts' ad</title>
      <description>As part of their Christmas ‘Ideas and Inspiration’ campaign, Boots are offering their customers a 3-for-2 deal on peer pressure, social embarrassment and shame. And you get loyalty points too! Bonus!</description>
      <link>http://www.emmaclarke.com/blogs/2010/november/awkward-advertising-the-boots-'not-doing-gifts'-ad</link>
      <author>Emma Clarke</author>
      <pubDate>Wed, 24 Nov 2010 16:56:26 GMT</pubDate>
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    <item>
      <title>Awkward Advertising: Halifax's "ISA ISA Baby" TV ad</title>
      <description>Banks have had a hard time lately, PR wise. How to distance themselves from hard-to-sell labels like ‘greedy’, ‘incompetent’ and ‘feckless’? I know! Let’s pretend they have their own radio station!</description>
      <link>http://www.emmaclarke.com/blogs/2010/november/awkward-advertising-halifax's-isa-isa-baby-tv-ad</link>
      <author>Emma Clarke</author>
      <pubDate>Wed, 17 Nov 2010 17:37:43 GMT</pubDate>
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    <item>
      <title>Awkward Advertising: That bloody Match Affinity commercial</title>
      <description>Internet dating is no longer perceived as being the preserve of the desperate. It’s for fun, happening, sexy people who meet in cool places. Like shoe shops.

Emma deconstructs the 'Shoe Shop' Match Affinity ad. </description>
      <link>http://www.emmaclarke.com/blogs/2010/november/awkward-advertising-that-bloody-match-affinity-commercial</link>
      <author>Emma Clarke</author>
      <pubDate>Wed, 10 Nov 2010 16:19:00 GMT</pubDate>
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    <item>
      <title>My latest piece for BitchBuzz - Awkward Advertising: Tena Lady</title>
      <description>This is a piece Emma wrote for Bitchbuzz, the fab lifestyle website for women as part of the 'Awkward Advertising' feature.</description>
      <link>http://www.emmaclarke.com/blogs/2010/november/my-latest-piece-for-bitchbuzz---awkward-advertising-tena-lady</link>
      <author>Emma Clarke</author>
      <pubDate>Tue, 02 Nov 2010 17:35:35 GMT</pubDate>
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